The PR Process

Let It Be Known Public Relations handles the entire public relations process. Communication with clients is a key part of that process which includes:

• Initial client interview to gain in-depth knowledge of newsworthy items of interest to the media and public

• Writing press materials including press releases, calendar listings, media pitches, Web site content and bylined articles

• Building detailed and targeted media lists

• Pitching story ideas to the media and setting up interviews

• Pre-interview media training and monitoring of phone and in-person interviews

• Speaking opportunity research

• Gathering hard copies/tapes of all media placements